Hi girls! Here’s a completely fresh look from Dior this spring, a surreal, bright looking ad campaign directed by none other than Raf Simons himself. This campaign is quite different than what we were used to in the previous Dior ads and the first one to feature models other than Karlie Kloss. This time it’s all about lesser known models such as Daiane Conterato, Anna Martynova, Daria Strokous, and Marie Piovesan.

Check out the new ad campaign below. What do you think, does it fit Dior at all?

Christian Dior Spring 2013 Ad Campaign 1 Christian Dior Spring 2013 Ad Campaign 1 Christian Dior Spring 2013 Ad Campaign 1 Christian Dior Spring 2013 Ad Campaign 1 Christian Dior Spring 2013 Ad Campaign 1